Free sample

The first two chapters, free.

Plus the Strategy Sketch Starter Kit. Here’s what’s inside:

  • Intro and Chapter 1: Living in Bets. Why most “strategies” are really plans.
  • Chapter 2: Start with a Strategy Sketch. A real strategy in about an hour.
  • The worksheet. Set a timer. Fill it in.

They open right away. I’ll also send you my essays. No spam, unsubscribe anytime.

The Strategy Cycle book cover
Get the free companion toolkit. The Strategy Sketch Starter Kit, 7 templates and worksheets, and the full Vera worked example. I’ll also send you my essays, new tools I make, and the best ideas I find.