The Strategy Cycle Get the book

Free starter kit

Sketch a real product strategy in about an hour.

Get what’s in your head onto one page, and see where the gaps are. Here’s what’s inside:

  • The chapter. Learn the sketch in 10 minutes.
  • The worksheet. Set a timer. Fill it in.
  • The pressure test. Find out if it holds up.

The kit opens right away. I’ll also send you my essays. No spam, unsubscribe anytime.

Cover of The Strategy Sketch Starter Kit, companion tool no. 1 from The Strategy Cycle

You don’t need an offsite. You don’t need a 40-slide deck.

You need your current thinking on paper, the gaps exposed, and a team that isn’t waiting on you. That’s what the sketch does. Not a finished strategy. A working draft, good enough to start saying no to things.

Set a timer. Go.

Get the free companion toolkit. The Strategy Sketch Starter Kit, 7 templates and worksheets, and the full Vera worked example. I’ll also send you my essays, new tools I make, and the best ideas I find.